About Julian Smits

I'm Julian Smits. Freelance web developer since 2020 and SEO and GEO specialist. I build websites, make brands findable in Google and in AI, and help them grow. Directly with clients, no middle layer.

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Julian Smits, freelance web developer and SEO/GEO specialist, founder of JSResults
Julian Smits ยท Freelance web developer and SEO/GEO specialist
My story

After graduating in 2020, I started out as a freelance web designer under the name JSResults. With every site I built, the same question came up: how do people find me? That is how I grew into an SEO specialist. When ChatGPT came out at the end of 2022, I started looking into how AI models choose their sources. That led me to GEO: making sure a brand gets named and cited in AI answers.

Thanks to developments in AI, web development has become a lot more accessible in recent years. For me as an SEO specialist, that has become indispensable. I now build a website myself from start to finish, with SEO built in from the first line of code. There is no longer a line to run between me and a developer, and nothing gets lost in the handover. I quickly took this on fully for my clients, and that is how web development became a fixed part of my package.

That lets me offer online findability as a whole in one package: the website, SEO, GEO and Google Ads for anyone who doesn't want to wait for organic results. These parts depend on each other. A fast, well built site makes SEO easier, and what I measure in Google Ads shows which keywords actually bring in clients.

JSResults is not an agency. I carry out every project myself. Short lines of communication, no project managers between us, and numbers that actually mean something.

How I work

How I work

Four steps, every time. So you always know where we stand.

01

Audit

Measure first, plan after. No work without a baseline.

02

Action plan

20 to 40 actions, ordered by return, not by difficulty.

03

Implementation

I execute or work with your team. Weekly check-ins.

04

Reporting

Monthly, with the metrics that matter. No vanity dashboards.

Expertise

Expertise

Technical SEO

  • Core Web Vitals and INP
  • JavaScript rendering
  • Crawl budget and logfile analysis
  • International hreflang setups

Content and GEO

  • Topic clusters and internal links
  • Schema markup and structured data
  • llms.txt and AI sitemaps
  • Content rewrites for LLMs

Web development

  • Modern stacks such as Astro
  • Core Web Vitals and performance
  • Multilingual sites with hreflang
  • Cloudflare hosting and deployment

Growth strategy and data

  • Roadmaps ranked by return
  • Conversion optimisation
  • Google Ads connected to organic
  • Plausible, Fathom, GA4 and BigQuery
Timeline

Timeline

  1. 2020

    Freelance web designer

    Started under the name JSResults after graduating.

  2. 2022

    Started with GEO

    ChatGPT launches. I dig into how AI models choose their sources.

  3. 2023

    SEO as main discipline

    Technical SEO and content become the core of my work.

  4. 2025

    AI search

    About half of my work is AI search optimization.

  5. 2026

    Growth partner

    Expanded into one offer: web development, SEO and GEO, SEA and growth strategy.

Want to work with me?

A free 20-minute intro call. I review your site and you get concrete insights right away.

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