About Julian Smits
I'm Julian Smits. Freelance web developer since 2020 and SEO and GEO specialist. I build websites, make brands findable in Google and in AI, and help them grow. Directly with clients, no middle layer.
After graduating in 2020, I started out as a freelance web designer under the name JSResults. With every site I built, the same question came up: how do people find me? That is how I grew into an SEO specialist. When ChatGPT came out at the end of 2022, I started looking into how AI models choose their sources. That led me to GEO: making sure a brand gets named and cited in AI answers.
Thanks to developments in AI, web development has become a lot more accessible in recent years. For me as an SEO specialist, that has become indispensable. I now build a website myself from start to finish, with SEO built in from the first line of code. There is no longer a line to run between me and a developer, and nothing gets lost in the handover. I quickly took this on fully for my clients, and that is how web development became a fixed part of my package.
That lets me offer online findability as a whole in one package: the website, SEO, GEO and Google Ads for anyone who doesn't want to wait for organic results. These parts depend on each other. A fast, well built site makes SEO easier, and what I measure in Google Ads shows which keywords actually bring in clients.
JSResults is not an agency. I carry out every project myself. Short lines of communication, no project managers between us, and numbers that actually mean something.
How I work
Four steps, every time. So you always know where we stand.
Audit
Measure first, plan after. No work without a baseline.
Action plan
20 to 40 actions, ordered by return, not by difficulty.
Implementation
I execute or work with your team. Weekly check-ins.
Reporting
Monthly, with the metrics that matter. No vanity dashboards.
Expertise
Technical SEO
- Core Web Vitals and INP
- JavaScript rendering
- Crawl budget and logfile analysis
- International hreflang setups
Content and GEO
- Topic clusters and internal links
- Schema markup and structured data
- llms.txt and AI sitemaps
- Content rewrites for LLMs
Web development
- Modern stacks such as Astro
- Core Web Vitals and performance
- Multilingual sites with hreflang
- Cloudflare hosting and deployment
Growth strategy and data
- Roadmaps ranked by return
- Conversion optimisation
- Google Ads connected to organic
- Plausible, Fathom, GA4 and BigQuery
Timeline
- 2020
Freelance web designer
Started under the name JSResults after graduating.
- 2022
Started with GEO
ChatGPT launches. I dig into how AI models choose their sources.
- 2023
SEO as main discipline
Technical SEO and content become the core of my work.
- 2025
AI search
About half of my work is AI search optimization.
- 2026
Growth partner
Expanded into one offer: web development, SEO and GEO, SEA and growth strategy.
Want to work with me?
A free 20-minute intro call. I review your site and you get concrete insights right away.